That dealer also speculates the Irish sportsman’s celebrity status could help to attract more business that what the average bar owner might expect. While news of McGregor’s involvement in the pub broke last year, auctioneer Lisney/Morrissey has reportedly confirmed details of the deal. Little else has been revealed, including the menu. It seems likely Black Forge visitors will be able to order Proper No. 12 Irish Whiskey, which the lightweight fighter launched in 2018.