“We’re continually focused on innovation — from new products, to marketing and distribution — all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon,” the Austin, Minn.-based company’s senior brand manager Nick Schweitzer said with the announcement. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring [the bacon] closer to our fans.”
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